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Copywriting

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Wil je weten meer weten over Copywriting en wil je dat wij eens bij je op bezoek komen in Amsterdam? Vraag een gratis kennismakingsgesprek aan!
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Copywriting

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De Copywriter die voor jouw onderneming in Amsterdam aan de slag gaat moet een professional zijn. Iemand die de toon en bedrijfscultuur van jouw onderneming doorvoert in de content die op je website komt te staan. Bij het kiezen van een copywriter heb je grofweg twee keuzes. Sommige copywriters richten zich op het schrijven van persoonlijke verhalen en zetten in op de sfeer rondom het bedrijf. Anderen schrijven meer zakelijke teksten en zijn daarnaast bezig met de inrichting van de website en het optimaliseren van content voor zoekmachines als Google. Beide hebben hun voor- en nadelen. In de onderstaande tekst hebben we deze voor je op een rijtje gezet.
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Wanneer kies je voor creatieve en wanneer voor zakelijke copywriting?

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Wanneer je rondkijkt op internet is het als snel duidelijk wanneer je met een creatieve copywriter te maken hebt en wanneer teksten meer zakelijk zijn ingestoken. De twee sluiten elkaar niet uit maar meestal hangt een tekstschrijver wel meer naar één kant. Welke soort professional je kiest is dus vooral afhankelijk van je eigen wensen en hoe je jouw bedrijf in de markt wilt zetten. Veel diensten of producten richten zich op het gevoel, op de emotie van mensen. En dan kies je natuurlijk voor een copywriter die met een creatieve inslag jouw merk in de Amsterdamse markt kan zetten. Heb je een webshop waarin je producten verkoopt of de zakelijke dienstverlening, dan ben je wellicht beter af met een zakelijke Copywriter.
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Kies voor een Copywriter met SEO skills

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SEO, het optimaliseren van websites en content voor Google en andere zoekmachines, is een onmisbare skill bij het online profileren van een bedrijf, product of dienst. Kies daarom altijd voor een Copywriter die je naast het schrijven van content ook kan helpen met het ontwikkelen en implementeren van een SEO strategie. Wil je weten meer weten over Copywriting en wil je dat wij eens bij je op bezoek komen in Amsterdam? Vraag vooral een gratis kennismakingsgesprek aan!
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Brands waar wij aan hebben meegewerkt

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Referenties van onze klanten:

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