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Google
marketing online
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Iedere ondernemer die online succesvol wil zijn moet eigenlijk op de hoogte zijn van de basisprincipes van Google marketing. Mijn Mediamix legt uit.
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Google Marketing online
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Iedere ondernemer die online succesvol wil zijn moet eigenlijk op de hoogte zijn van de basisprincipes van Google marketing. Google heeft momenteel een marktaandeel van 90%. Dat betekent dat maar liefst 90% van de zoekopdrachten via Google worden ingevoerd. Dat komt neer om 63.000 zoekopdrachten per seconde! We gebruiken Google overal voor. Voor ons plezier, om aankopen te doen, om te zien tot hoe laat de supermarkt open is. Een bedrijf dat via Google goed vindbaar is ziet dat dan ook terug in de omzet. Google marketing kost veel tijd en vraagt om een goed uitgedachte strategie. En daar helpen we je bij Mijn Mediamix graag mee.
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Hoe Google marketing je online vindbaarheid vergroot
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Bij Google marketing worden de principes achter SEO en SEA met elkaar gecombineerd. SEA, of betaalde advertenties, dienen om je online zichtbaarheid snel te verhogen. Met Google Adwords sta je direct boven aan de pagina en trek je dus direct meer bezoekers. Met name sinds de toename van mobiel gebruik klikken steeds meer mensen op advertenties.
SEO richt zich op de organische zoekresultaten. Oftewel, de zoekresultaten die je net onder de advertenties ziet staan. Hier klikken verreweg de meeste mensen op dus is het rendement hoger maar het kost wel veel meer tijd om op een goede positie terecht te komen met je website. Een combinatie van deze twee technieken is daarom de beste manier om je online bereik op zowel de korte als de lange termijn te vergroten.
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Begin meteen goed, werk samen met een professional
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Het inrichten van je Google marketing hoef je als het goed is maar één keer te doen. Daarna is het een kwestie van bijhouden en uitbreiden. Begin meteen goed en schakel een professional in om samen een strategie en een plan van aanpak uit te denken. Omdat we elkaar graag in de ogen willen kijken, komt een consultant van Mijn Mediamix graag langs om je situatie in kaart te brengen. Het eerste gesprek is altijd gratis en jij bepaalt zelf of wij het online marketing bureau zijn die jouw Google marketing mogen verzorgen.
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Brands waar wij aan hebben meegewerkt
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Referenties van onze klanten:
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