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Social media
marketing

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Vergroot het bereik van je merk. Van marktonderzoek tot content helpt MijnMediaMix je bij het implementeren van een strategie die bij jou past.
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Social media marketing

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Wist je dat maar liefst 98% van de Nederlanders vanaf 15 jaar gebruikmaakt van social media? En ook niet een beetje! Gemiddeld spenderen we 98 minuten per dag aan het checken en bijhouden van onze social media accounts. Geen wonder dus dat social media marketing de afgelopen jaren steeds populairder is geworden. Maar wat is social media marketing nu eigenlijk? En hoe kun jij daar als ondernemer je voordeel mee doen?
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Wat is social media marketing?

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Met social media marketing probeer je door middel van de content die je via je account post je doelgroep aan te spreken. Dat klinkt eenvoudig genoeg maar er komen meteen een paar vragen boven drijven. Wat is je doelgroep? Wat is de beste manier om deze aan te spreken? Wat wil je uitstralen met je bedrijf? Welke social media platforms zijn het meest geschikt voor de producten of diensten die jij aanbiedt?

Om deze vragen te beantwoorden is een goed marktonderzoek nodig waarbij jouw doelgroep verder wordt uitgediept. Op basis daarvan ga je content produceren die aansluit bij waar mensen in jouw branche naar op zoek zijn.
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Social media marketing als verkoopkanaal voor jouw bedrijf

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Social media marketing kan op verschillende manieren worden ingezet. Content kan bestaan uit teksten, afbeeldingen of video’s. Denk bijvoorbeeld aan een instructievideo die je via Facebook of Instagram post, of een kortingsactie die je via Twitter met je volgers deelt. Op die manier vergroot je het bereik van je bedrijf en gaan mensen producten of diensten associëren met jouw merk.

Dat betekent wel dat je flink aan de bak moet! Een marktonderzoek doen en een passende strategie opstellen en uitwerken kost tijd. Daarom kiezen veel bedrijven ervoor om hun social media marketing uit handen te geven bij een gespecialiseerd bureau. Een consultant van Mijn Mediamix komt dan ook graag bij je langs om de opties te bespreken. Jij bepaalt uiteindelijk in hoeverre je zelf betrokken wilt zijn bij je social media marketing en hoeveel je uit handen wilt geven.
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Social media marketing als verkoopkanaal voor jouw bedrijf

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Social media inzetten voor je bedrijf is niet moeilijk. Gericht inzetten op de doelgroep die voor jouw bedrijf het meest rendabel is wel. Schakel daarom de hulp van een professional in bij het vormgeven en implementeren van je strategie. Zodra het raamwerk staat wordt het veel makkelijker om dit zelf bij te houden en waar nodig aanpassingen te maken.

MijnMediaMix is actief als social media bureau in Amsterdam en zet in op een langdurige samenwerking. Na het opzetten van je social media marketing blijven wij in een adviserende rol betrokken bij het traject. Desgewenst nemen wij zelfs het hele traject uit handen.
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Brands waar wij aan hebben meegewerkt

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Referenties van onze klanten:

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