Zoekmachine marketing

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Zoekmachine
Marketing

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Waar let je op bij het kiezen van een goed zoekmachine marketingbureau? Ontdek alles op het gebied van SEO en SEA bij Mijn Mediamix.

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Waarom Zoekmachine marketing?

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Waar let je op bij het kiezen van een goed zoekmachine marketingbureau? Binnen de zoekmachine marketing heerst bij ondernemers nog veel onduidelijkheid. Wat is het nu precies en wat is een realistische verwachting? Er is behoefte aan duidelijkheid. Een zoekmachine marketingbureau dat op een duidelijke manier uit kan leggen hoe er achter de schermen aan de vindbaarheid en autoriteit van je website gewerkt wordt.
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Wat valt onder zoekmachine marketing?

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Zoekmachine marketing kun je grofweg verdelen in twee onderdelen. SEO, waarbij je inzet op organische zoekresultaten. En SEA, betaalde advertenties. SEO en SEA hebben verschillende technieken en strategieën om tot een optimaal resultaat te komen. Een mix van beiden is de beste manier om je bereik online snel en continue te vergroten. Waarom?
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Snel resultaat met SEA

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Omdat je voor SEA advertenties betaalt, werken ze ook direct. Je advertentie wordt meteen bovenaan de zoekresultaten geplaatst. En dat maakt SEA met name voor nieuwe bedrijven, of bedrijven met een nieuw product of een nieuwe dienst, een aanwinst. Je kunt meteen meer bezoekers naar je website trekken.
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Langetermijndoelstellingen met SEO

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SEO gaat veel langzamer. Er is specifieke content nodig, gericht op de trefwoorden uit je keyword onderzoek. Het doel is om uiteindelijk op een natuurlijke manier te stijgen in de ranking. Dat kost weliswaar meer tijd maar op de lange termijn zet je een sterke en stabiele website neer. Naar mate je website groeit is het niet rendabel meer om op ieder trefwoord advertenties te zetten. Door op tijd in SEO te investeren zorg je voor natuurlijke rankings waar je geen betaalde ads meer op hoeft te zetten.
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Laten we samen jouw doelstellingen in kaart brengen

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Voordat je begint met zoekmachine marketing is het belangrijk om na te gaan waar je op dit moment staat. Begin je net of draait je website al een tijd? Heb je al iets met online marketing gedaan of is het helemaal nieuw voor je? En minstens net zo belangrijk, wat wil je bereiken? Een consultant van Mijn Mediamix helpt je bij het inzichtelijk maken van je wensen en brengt op basis daarvan een advies uit. Uiteindelijk bepaal je zelf hoeveel je van je zoekmachine marketing wilt uitbesteden.
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Brands waar wij aan hebben meegewerkt

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Referenties van onze klanten:

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